A lot has been done for people with disabilities of all kinds in recent years. Nevertheless, everyday life is often a challenge for those affected. That is why things like equal rights in the application process (which applies at Axel Springer, for example) are important for our society. At an in-house event with 1000 employees, the Experience Lab_ showed what it means to navigate the media landscape with colour blindness, for example. There are already examples of accessible advertising. Our customer Proctor & Gamble, for example, plans to only show accessible advertising on TV from 2023. What can accessible advertising look like in the 360-degree media landscape, i.e. on TV, in magazines, newspapers, online, mobile, social media, podcasts, digital out of home, etc.?

Dieser Kurs wird angeboten von: Media Impact

Project Partner: RG rohrgroup GmbH, based in Berlin, is a leading company specializing in the trenchless rehabilitation of indoor wastewater pipes. Our company was founded to share sustainable solutions and collaboratively shape a livable future. With our innovative and disruptive method called "PipePrinting"—in which a new pipe is sprayed layer-by-layer into the existing one, similar to a 3D printer—we offer a sustainable, CO₂-saving, and cost-effective alternative to conventional pipe renovation methods, even possible during ongoing operations. Due to high demand, rohrgroup is establishing a franchise system expected to generate revenue of approximately 45 million euros in the first five years. Current Situation and Challenge: Currently, quality assurance in pipe rehabilitation involves manually evaluating video footage and images recorded before, during, and after rehabilitation on-site. These videos are submitted via Dropbox, allowing technicians to leave the site immediately after their work. Reviewing these submitted recordings via Dropbox is monotonous, time-consuming, and error-prone. Extended processing times increase the risk of overlooking defects such as cracks, inaccurate coatings, or open spots. Poor inspection outcomes necessitate technicians returning to job sites, resulting in an inefficient, costly, and unprofessional process. Your Mission: Develop a prototype leveraging Artificial Intelligence (AI) to automatically analyze video and image materials and generate a detailed quality report in less than 5 minutes. The system should: Reliably detect and highlight defects, cracks, and irregularities. Offer an intuitive drag-and-drop interface for direct uploading and analysis of media files. Eventually function live in real-time—even in areas without network coverage (e.g., basements)—to immediately detect defects during rehabilitation. Possible Project Steps: IT Infrastructure Setup: Create an environment suitable for training the AI model. Model Selection: Choose appropriate AI and machine-learning frameworks. Training & Optimization: Train and continuously enhance the model using proprietary, real-world rehabilitation data. Integration and Testing Phase: Implement the prototype together with RG rohrgroup GmbH employees, including practical trials and systematic feedback collection throughout the project. Feedback Implementation: Incorporate experiences and feedback from colleagues to optimize the system. Go-Live & Stress Testing: Conduct trials under real conditions, including areas without network coverage, and evaluate the scalability of the solution. What You'll Learn: Project Management and Teamwork: Plan and coordinate an innovative, interdisciplinary project—from the initial concept through theoretical planning, practical implementation, to final deployment—gaining valuable experience in project management, teamwork, and creative problem-solving. AI Development and IT Infrastructure: Deepen your knowledge in developing and implementing AI models, and learn to establish a robust IT infrastructure. Practical Problem Solving and Critical Thinking: Apply digital technologies to solve real industrial challenges, question conventional solutions, and receive direct feedback from industry experts. Communication & Creativity: Enhance your skills in clearly presenting technical concepts and developing creative solutions. All these components will significantly enhance and increase employability!

Dieser Kurs wird angeboten von: rohrgroup solutions GmbH

FLYING STEPS EDUCATION gGmbH in Berlin is the first supplementary school in Germany to specialise in professional, 3-year training in the field of urban dance culture (hip-hop, breaking, popping, house, etc.). Flying Steps Education sees itself as a future lab for performative education and cultural diversity. Topics such as diversity, educational equality and talent promotion meet creative practice. This business case is not looking for traditional solutions, but genuine innovations. CHALLENGE: How can this innovative educational format be made optimally visible in order to target new talent (students), attract cooperation partners and sponsors and build a strong, sustainable brand? TASK: Analysis of our current positioning, development of an innovative communication and marketing concept, as well as a strategic plan for networking with brands, media and cultural funding programmes. GOAL: Concrete, creative impulses and initial realisable concepts that sustainably position the innovative education model - both among potential students and in the public and funding landscape. CREAM ON TOP: Flying Steps Education offers students access to exclusive material and videos of our training & public performances, authentic insights into the community of urban artists and a great openness to creative ideas. FURTHER INFORMATION: flyingsteps.education/home-eng/ and flyingsteps.com/en/

Dieser Kurs wird angeboten von: Flying Steps Education gGmbH

As a professional studio, our company Framekollektiv (KWK Media GmbH) creates impressive 2D and 3D animations in the form of videos, interactive elements and brand designs for many different clients. From concept to planning to implementation: everything from a single source. We also produce live-action film formats for various purposes. The company was built up entirely with equity capital by several young minds and has been growing diligently ever since. The challenge: “Agenda 2030”. With your help, we want to take the development of our company to the next level. After all, there are many important decisions and hurdles to overcome over the next few years for which we are looking for creative solutions: From location and acquisition to staff expansion and format development, everything that moves start-ups is included. Together with you, we will look at the details of our current corporate strategy and are excited to see what optimization potential and ideas you can contribute to push our development. Benefits: No hierarchyl, coffee, snacks as well as many tips, insights, templates, contacts and experiences for those interested in founding a company who are considering starting their own business with their own savings after graduation. Further information about us: www.framekollektiv.de

Dieser Kurs wird angeboten von: KWK Media GmbH

Zalando is a leading European online platform for fashion and lifestyle with over 6000 brands in its portfolio, dedicated to providing customers with an unparalleled shopping experience. As part of our ongoing efforts to enhance customer engagement and drive sales, we are initiating a 3-week student project focused on exploring innovative digital marketing strategies for our gift card promotions. This project will specifically dive into the burgeoning fields of social commerce and influencer marketing, with a focus on leveraging these channels to reach and engage our target audience across our top 9 markets. (DE, AT, CH, IT, NL, ES, FR, PL, BE). This 3-week student project focuses on identifying and engaging relevant micro-influencers. gift cards @ https://drive.google.com/file/d/1-OExdP1oVGJZwnDrCWx9-keDzz0jm8Na/view?usp=sharing project info @ https://drive.google.com/file/d/1LHg6qsTEIKIt-2eEuZr3-USV_o2uFW_T/view?usp=sharing

Dieser Kurs wird angeboten von: Zalando SE

Would you like to help shape cultural projects and implement your ideas in the field of social media and newsletter marketing? Then this project is just right for you! As part of this challenge, you will develop a fresh, creative communication concept for ART BREAKERS - a Berlin-based organizer of art and cultural experiences. Your focus will be on social media and newsletter marketing. The aim is to reach new target groups, activate existing fans and expand the community. It is important to us that content and playout are developed with modern, innovative tools and can be played out as automatically as possible. Your input is needed: - How can ART BREAKERS become more visible? - Which content formats work - also with moving images? - How can newsletters become readable, personal & relevant? - What new ideas can you bring to the table? About ART BREAKERS ART BREAKERS is a Berlin-based cultural start-up that brings art and culture to life in a lively, interactive way. We offer inspiring online tours, exhibition visits, cultural trips and exclusive events - always with the aim of connecting people through culture. Our formats arouse curiosity, open up new perspectives - and bring art out of the ivory tower and into life.

Dieser Kurs wird angeboten von: ART BREAKERS

CIRCULAR STRUCTURAL DESIGN (CSD, www.circular-structural-design.eu) is an innovative company in the field of circular construction and decarbonization. As part of the SRH student project, students will explore whether a B Corp certification (www.bcorporation.de) offers strategic added value for CSD. The case study includes an analysis of the certification process, selected sections of the B Impact Assessment (BIA), and an evaluation of the company’s performance in areas such as environment, governance, and community. The goal is to identify strengths and weaknesses, conduct a SWOT analysis, and develop concrete strategic recommendations. Optionally, students may design a communication concept that integrates the certification into the company’s brand strategy. This case study is aimed at master’s students with backgrounds in sustainability, construction, or management – and is equally relevant for those in marketing, communication strategies, and human resources, as the certification also affects internal culture, leadership, and external impact.

Dieser Kurs wird angeboten von: CIRCULAR STRUCTURAL DESIGN

Dieser Kurs wird angeboten von: MBLN25

** Your task: Develop a short, engaging promotional video for the Berlin startup Trueffles - it can also be a video series, depending on the concept. Trueffles helps you understand how everything is connected. It offers a visual research tool that allows you to connect, explore and publish information via intelligent mind maps with AI support. ** The video or video series is intended to: - Arouse curiosity - each video no longer than 60-90 seconds - Make you want to create a free account - Remain honest - no false promises - Be shown on YouTube, Instagram, TikTok and other advertising platforms (if it's great and fits on our website too) ** This is what you can expect from us: You will be briefed and supported by our founder Tinush*Tina Weise (LinkedIn: www.linkedin.com/in/tiweise). You will get access to our platform, branding material, current videos and support. The best videos will get a Trueffles Lifetime Membership for free. Show how exciting knowledge can be when you connect it right! #everythingconnects We look forward to meeting you! - The Trueffles team www.trueffles.com

Dieser Kurs wird angeboten von: Trueffles

**Your task: Use the Trueffles platform to create two to three particularly exciting Trueffles Spaces - visual knowledge maps that can be published on our platform. The aim is to research content that is so interesting, entertaining or surprising for future users that they want to try Trueffles for themselves. **The maps should: - Arouse curiosity and invite you to think further - Be visually appealing, well-researched and clearly structured - Offer surprising connections or deeper insights - Be able to be shared publicly on Trueffles Topic ideas (freely selectable or self-developed): - Political networks - Conspiracy narratives and their sources - Cultural movements - Tech ecosystems (e.g. Web3, AI companies) - Who is behind what? (e.g. lobbying, media, companies) - Pop culture, series universes, relationship networks - ... and what interests you! **This is what you can expect from us: You will be briefed and supported by our founder Tinush*Tina Weise (LinkedIn: www.linkedin.com/in/tiweise). You will get access to our platform, branding material, an introduction to Trueffles AI (T.A.I.) and support with the publication of your spaces. The best maps will be featured prominently on our website - and rewarded with a Trueffles Pro Lifetime Membership. Show how exciting knowledge can be when you connect it right! #everythingconnects We look forward to seeing you! - The Trueffles team www.trueffles.com

Dieser Kurs wird angeboten von: Trueffles

Many young people make financial decisions before they fully understand concepts like budgeting, debt, or contracts. Financial education is rarely a structured part of school curricula. Parents often lack the knowledge to fill this gap. The result: teenagers are vulnerable to over-indebtedness and long-term financial missteps. As part of an EU-funded project, we are developing an app aimed at helping 11–18-year-olds build financial literacy – not through lectures or textbooks, but through real-life scenarios, short stories, and interactive elements. The challenge: How can we design an app that keeps young users engaged not just once, but over weeks and months – while combining motivation, gameplay, and educational impact in a meaningful way?

Dieser Kurs wird angeboten von: Pfeffermind Consulting GmbH

Corporate Partnerships & Fundraising Mental health has become a major topic in society — but it’s still underrepresented in many corporate agendas. At Kopfsachen e.V., a non-profit organization based in Berlin, we are changing that. We develop workshops and educational formats that support young people in better understanding themselves and others, dealing with challenges, and finding their own path in life. Our approach is creative, honest, and down-to-earth — with no lecturing or stigma. To grow our impact, we’re looking to partner with companies that want to support youth mental health in meaningful ways — beyond donations and check presentations. And this is where you come in: Your challenge is to create a compelling, audience-specific strategy to attract and engage corporate partners. Think in terms of storytelling, materials, formats, and touchpoints. What does modern CSR look like when it’s done with heart and purpose? How can we convince companies that supporting youth mental health isn’t just the right thing to do — it’s also a smart investment in the future? Your deliverables could include a campaign concept, pitch decks, outreach materials, or even first drafts of corporate pitches. The goal is to bridge business thinking with social impact — and inspire companies to get involved in a movement that matters. What’s in it for you? Students working on this case will be invited to visit Impact Hub Berlin, where Kopfsachen is based. We’ll introduce you to our work and open up a conversation about what “impact in education” really means. You’ll also have the unique chance to join one of our school workshops and see first-hand how our work supports young people in their everyday lives.

Dieser Kurs wird angeboten von: Kopfsachen e.V.

Age-appropriate mental health workshops for students aged 12–18 How do you teach mental health in a way that actually speaks to teenagers — across very different age groups and backgrounds? That’s the challenge we face at Kopfsachen e.V.. We design workshops that make mental health relatable, practical, and empowering — helping students reflect, learn, and grow. Our main audience: school classes from grades 7 to 12. That means different needs, maturity levels, and learning styles — and we want to reach them all. Your task in this project is to co-create a new, modular workshop concept tailored to specific age groups. Build on our existing workshop formats and bring in your own creativity and know-how. We’re particularly excited about approaches such as Game-Based Learning, Deeper Learning, Learning Experience Design, Facilitation Hacks, New Work methods, and Design Thinking. Use your skills and your field of study to turn complex topics into experiences that truly resonate. Your outcomes could include storyboards, concept drafts, method toolkits, or even working prototypes of individual workshop modules — for example, for an 8th, 10th, and 12th grade classroom. The goal: engaging, age-appropriate mental health education that’s fun, meaningful, and impactful. What’s in it for you? You’ll be helping shape a new generation of mental health education — and your ideas might soon be implemented in real classrooms. In addition, you’ll be invited to Impact Hub Berlin, where Kopfsachen is located. There, you’ll learn more about our work and discuss what social impact in education looks like today. You’ll also get the chance to observe one of our workshops at a local school — a powerful experience that connects concept with real-life relevance. If you’re interested, we even offer opportunities to continue working with us beyond the project and support the rollout of your ideas at our four project locations.

Dieser Kurs wird angeboten von: Kopfsachen e.V.

Project Proposal for the ideArea Module 2025 at SRH Berlin University of Applied Sciences Title: “AI Meets Local Journalism – New Marketing Strategies for STUDIO 47” Project Partner: STUDIO 47 – The regional television broadcaster for Duisburg, the Ruhr area, and the Lower Rhine region Project Period: July 21 to August 8, 2025 Contact Person: Sascha Devigne, Editor-in-Chief of STUDIO 47 Background: STUDIO 47 is the only private regional TV broadcaster in North Rhine-Westphalia. For several years, we have been consistently integrating artificial intelligence into our editorial workflows. With proprietary tools such as “BotCast” (automated text and video production), “ClipSense” (automated archiving and content tagging), and the AI-powered avatar project “AvaTalk” (virtual avatars moderating and conducting interviews), we are among the national pioneers of AI in local journalism. These developments are not only technologically exciting but also have the potential to establish new business models. The next logical step is the strategic marketing of these innovations. Project Objective: The aim is to develop a go-to-market strategy for one or more of STUDIO 47’s innovative AI tools (e.g., AvaTalk, BotCast). Students are expected to create a creative and practice-oriented marketing and sales concept that enables STUDIO 47 to reach new target groups, attract partners, and increase media visibility. Key Questions: • How can complex AI tools in the media sector be communicated in an understandable and appealing way to different target audiences? • Which communication and sales channels are suitable for market entry? • What could pitch decks, product videos, microsites, or other formats look like to promote our tools? • What types of partnerships (e.g., with startups, educational institutions, media houses) could be beneficial? Expected Deliverables: • Target-group-specific marketing strategy (B2B and/or B2C) • Communication concept with visual/verbal branding ideas • Mock-ups or prototypes (social media campaign, landing page, video teaser, elevator pitch, etc.) • Recommendations for further market rollout Support from STUDIO 47: • Briefing on tools, target groups, and current communication approaches • Provision of materials (screenshots, videos, etc.) • Feedback meetings with the innovation and editorial team • Final presentation to the management and editorial board Why This Project is Ideal for the ideArea Module: Students will work on a real, innovative media product with high social relevance. They will combine creative marketing with digital innovation strategy and gain an authentic insight into how a regional broadcaster operates like a “mini start-up.” The project offers ample space for creative initiative, critical reflection, and entrepreneurial thinking. Additional Benefit: If there is mutual interest, a continued collaboration is possible (e.g., internships, extended project work, real-world implementation of ideas). We are looking forward to an exciting collaboration with the ideArea team!

Dieser Kurs wird angeboten von: STUDIO 47

For two decades, B2C marketing was synonymous with Google marketing: Good SEO ensured organic visibility in search results, while SEA provided presence via Google Ads. In the future, the classic search engine will lose relevance: In conversations with AI language models or through AI agents, the origin of recommendations and results becomes increasingly difficult to trace. Prompts like "ChatGPT, it's raining—what can we do as a family now?" or "Gemini, I want to go on a city trip this weekend—book it for me" represent just a small sample of the possibilities. Initial Situation and Challenge: More and more people are using AI-based assistants to learn about historical topics, tourist attractions, or educational offerings. Unlike traditional search engines, these systems no longer display lists of links, but instead generate direct, often context-free responses. This leads to several challenges: Lack of understanding of the results: Why does the AI recommend X but not Y? Incorrect or outdated information: Generative AI does not always rely on current or accurate data sources. The Key Question: How can advertisers actively influence these systems—content-wise, structurally, and strategically? Your Mission: You will develop a strategic concept and a functional prototype to manage and verify the visibility and accuracy of information about the Deutschlandmuseum in generative AI systems. The goal is to systematically analyze: How do generative AI models "think" about the Deutschlandmuseum? What factors influence the integration and weighting of content? How does optimization for AI search differ from traditional SEO? How can content, data formats, and metadata be optimized to be more attractive and usable for AI models? How can AI-based search be guided? Project Partner: Deutschlandmuseum

Dieser Kurs wird angeboten von: Deutschland Museum DM GmbH